Digital
We build cost-effective packages to achieve digital marketing & google paid advertising success. Digital marketing, also called online marketing, refers to all marketing efforts that occur through digital channels.
Channel Agnostic
We are channel agnostic which means we start with a campaign idea and then seed it across multiple digital channels. We believe the customer journey is interlinked between channels and so we take a holistic approach to our digital marketing strategy. We may test across multiple digital channels but your campaigns are always creative and consistent, allowing you to build up brand awareness with prospective customers.
Choosing the Right Channels
Many SMEs start with Google paid advertising but it isn’t always effective. For instance, if your product doesn’t compete on price, a google shopping campaign may perform poorly. Similarly, if you have no brand reach a google paid campaign may underdeliver. By taking a step back we adopt a holistic approach and identify the channels that will deliver brand reach as well as last click conversions.
Brand Reach & Native Advertising
We partner with a number of what we call brand reach digital channels such as Taboola, Youtube and partner networks. These are brilliant channels for extending your brand reach and we include them in our channel toolbox.
Return on Ad Spend & Analytics
We provide regular reporting to provide insight and reassurance for digital marketing return on ad spend. If it doesn’t have a number behind it, and we aren’t able to track it, we won’t suggest it.
